Six months as Paris Brand Designer on Nike's Always On team, structured under one senior art director with three parallel teams beneath — each built around an art director, a copywriter and a producer. His team was dedicated to smaller, faster-moving activations — high frequency, quick turnaround, sometimes two to three live in a single week — alongside a handful of higher-profile signature initiatives. Image quality control across every one of them, scaling from a single talent working directly to spec up to a fully agency-run production.

Role

Owned image quality, briefing and directing talent, writing short-form storytelling copy to accompany key visuals, and moving between a lightweight single-talent shoot and a fully agency-run production depending on the scale of each activation.

Selected work

• Nike Paris × Bluesky — Beatmak'Her Camp, a 3-day immersive experience on women in music production, at Artistic Palace Paris — art direction for the initiative within the Nike Paris studio
• Victor Wembanyama — Once a Year Interview (Year 1), art direction for Nike's annual interview series with Wembanyama, across Instagram and YouTube
• French national team jersey release, with photographer Enzo Lefort
• Nike Air Mercurial TN editorial
• Nike Well Experience, with Grace Geyoro

Victor Wembanyama
— Once a Year Interview

Art direction for the first edition of Nike's annual interview series with Victor Wembanyama, shot remotely with a US production team. Proposed the creative idea behind the set — a screen and projector setup — carried out on the day by the director; built for Instagram and YouTube as a recurring format designed to run for multiple years.

Credits :
Production — Untold Fable · Producer — Anna Janowsky · Director — Parker Schmidt · DP — Christopher Clark · Gaffer — Alex Le · Sound — Athan Le · Wardrobe — Kayla Leschly

Nike Paris × Bluesky
— Beatmak'Her Camp

A 3-day immersive experience built around women's presence in music production, staged at Artistic Palace Paris in partnership with Label Bluesky. Art direction of the content across the three days — briefing the production team, a videographer and a photographer, on the tone and idea to carry through, directing interviews and portraits, and documenting the event as it unfolded.

Credits : Photography : Emma Cortigo

French National Team
Jersey release

Analog photography and backstage video around the release of the new national team jersey, shot with photographer Enzo Lefort. A stripped-back, tactile approach — film over digital — chosen to give a product drop its own distinct visual register against the rest of the calendar.

Nike Air Mercurial
TN editorial

A photo series and video built around the Air Mercurial TN, handed to a young art director and their team, deeply embedded in the culture the product speaks to. The role here was accompanying the creation rather than directing it — real carte blanche, given because the team already had the right instincts for it.

Credits: Photography & Video : @leniabdoulaye @b1one9nine

Nike Well Experience,
with Grace Geyoro

One of at least four Nike Well Experiences documented during the role — this one built around footballer Grace Geyoro, folding an athlete's voice into the brand's wellness-focused programming.
Credits : Photography by Charles Michalet