Elliot Gaillardon — Digger.club

Digger.club is a vintage clothing shop in Marseille, at 6 rue Grignan, founded by Chloé Roques in 2019. Not a client relationship in the usual sense — this wasn't as the shop's ongoing graphic designer, but a step in around the shop's launch to take Chloé's own visual instincts and turn them into a proper, professional identity: a logo and color system, a storefront, and a set of tools she could keep using and adapting herself.

Role

Refine the shop's logo and color identity across two iterations — from an early pink-and-yellow palette to the current system built on a dark violet and blue, chosen for a more grown-up, considered feel. Design the storefront signage, with mockups executed on-site by painters and signage installers. Extend the identity into everyday formats — business cards, loyalty cards, labels. Build a lightweight brand toolkit — Canva templates, background colors, a set of 3D object assets — for ongoing self-sufficient use, later expanded with additional elements as the identity was fully taken over and made her own. Direct and render 3D content for shop events, including a full 3D animated invitation for the store's opening.

Selected work

• Digger.club — Brand Identity (since 2023)
• Digger.club — Shop Opening Party (2023)

Brand Identity

(since 2023)
Logo and color system professionalized and refined across two iterations; storefront signage design; business cards, loyalty cards, and labels; social media toolkit (Canva templates, 3D asset kit) built for ongoing self-sufficient use.

Shop Opening Party

3D-animated invitation for the shop's opening, built from objects drawn from the store's own visual world, moving through a 3D environment before resolving into the event poster with all the details. Directed, animated, and rendered in Cinema 4D. (2023)

Elliot Gaillardon
Creative & Image Systems

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CASES : Balmain Image System / Nike Paris / The Bathtub / Aigle / Culture & Editorial / MAIO Magazine / Jour de Chance